Website analytics

As the Internet has become a primary marketing channel, the ability to engage customers online has become a significant factor in business success. To make Internet marketing effective, you must have the tools to gauge how successfully you are attracting visitors to your website and converting them to sales. Website analytics is an essential part of interactive marketing and can help you better understand your customers, their behavior, and how you can improve their online experience as well as your communication with them. Website analytics can identify how visitors are getting to your website, how your marketing campaigns are working, which parts of your website are the most and least popular, and how you can improve site design to convert visitors to sales.

While there are a lot of website analytics solutions on the market today, many solutions inundate the user with data but offer few tools for converting information into actionable intelligence. For marketers seeking a website analytics solution that can empower users with the information they need at the time they need it, Unica® has the answer.

Learn more about Unica website analytics now.

Unica website analytics help drive more traffic and convert more visitors.

Unica website analytics give you the critical information and insight you need to make Internet marketing more effective and efficient. With Unica, you get powerful, easy-to-use tools to help you improve website design, bring more visitors to your site, and enhance your customers’ online experience. Unica can help you engage visitors more closely, maximize conversions, and build your customer relationships one by one.

Unica website analytics are widely recognized for their open and flexible architecture, which makes it easy to deploy and integrate with other solutions and/or existing data. Unica is available as both an on-premises and on-demand solution.

Powerful analytics tools help maximize the effectiveness of your website.

Unica’s analytics include innovative visualizations, dashboards, and reports that let you:

• Monitor key performance indicators configured to express metrics in the language of your business.
• Optimize visitor acquisition by performing A/B tests to design more effective ads and landing pages, as well as ranking campaigns by ROI from online and offline conversions.
• Reach marketing allocation decisions faster by monitoring online and offline ads in real time.
• Engage visitors more closely by exploring clickstream/path data to discover insights into visitor behavior.
• Maximize site conversions by optimizing your online persuasion process with the industry’s most business-oriented scenario visualizations.
• Increase customer loyalty by segmenting and trending customer behavior to better understand customer satisfaction.
• Optimize site content and navigation by visualizing heat maps of click behavior and top paths leading to conversions and revenue.

Learn more now about Unica website analytics and other Unica products for project marketing, marketing online, inbound marketing, eMarketing, marketing campaign management, multichannel marketing, and more.