Unica in the News

	FOXSports selects Unica for Web tracking, analytics (Source: DM News, 6/19/2009, by Lauren Bell)

	Web Analytics Increasing In Importance (Source: MediaPost, 6/18/2009, by Laurie Sullivan)

	The United States Tennis Association Serves Up Relevant Email (Source: 1to1 Magazine, 5/29/2009, by Mila D’Antonio)

	Unica Unveils Catalyst Program To Accelerate Interactive Marketing ROI (Source: DemandGen, 5/26/2009, by Amanda Ferrante)

	Unica offers modular solution sets for simpler implementation (Source: BtoB Magazine, 5/22/2009, by Chris Hosford)

	Unica introduces platform for interactive marketing solutions (Source: Customer Business Review, 5/19/2009)

	Keep 'Em Coming Back (Source: Bank Technology News, 4/28/2009, by John Adams)

	4 Steps To Improved One-To-One Marketing (Source: MediaPost, 4/28/2009, by Marcel Holsheimer)

	Sales and Marketing: Why Do We Care About Lead Management? (Source: BeyeNETWORK, 4/14/2009, by Larry Goldman)

	First Look - Unica (Source: JT on EDM, 4/14/2009, by James Taylor)

	Collette Vacations Integrates and Transforms its Entire Marketing Function (Source: Information Management, 4/9/2009)

	Hey Numbers Cruncher: Generating Analytic Value (Source: Sales & Marketing Management, 4/2/2009, by Akin Arikan)

	A.M. Best Reports Record Web Traffic for Rating Searches, Consumer Site, Reports (Source: AM Best, 4/2/2009)

	Four key steps for improving one-to-one marketing (Source: MyCustomer.com, 3/24/2009, by Marcel Holsheimer)

	For Collette Vacations, web analytics map an improved route to customers (Source: Internet Retailer, 3/19/2009)

	National Instruments puts fine-grain metrics to work (Source: BtoB Magazine, 3/9/2009, by Rich Karpinski)

	Analyzing analytics 2.0 (Source: BtoB Magazine, 3/9/2009, by Rich Karpinski)

	FullTiltPoker.com to Target Players with Unica (Source: iGaming Business, 3/4/2009)

	Next-generation campaign management: How campaign management will evolve to enable interactive marketing (Source: Journal of Direct, Data and Digital Marketing Practice, 3/1/2009, by Elana Anderson)

	Unica enhances capabilities of Web analytics solution (Source: BtoB Magazine, 2/27/2009, by Chris Hosford)

	Full Tilt Poker bets on Affinium (Source: Data Strategy, 2/23/2009)

	From Data To Dollar$ (Source: 1to1 Magazine, 2/23/2009, by Jeremy Nedelka)

	Unica names new CIO (Source: Computer Business Review, 2/13/2009)

	When Layoffs Abound, the Tough Stay Motivated (Source: Wall Street Journal, 2/10/2009, by Elizabeth Garone)

	The year of database marketing integration (Source: DM News, 2/4/2009, by Pamela Oldham)

	Why Did The Multichannel Marketer Cross The Road? (Source: MediaPost, 1/30/2009, by Akin Arikan)

	Time For An Inbound Targeting Strategy (Source: MediaPost, 1/28/2009, by Phil Leggiere)

	Ogilvy partners with Unica, Pluris (Source: DMNews, 1/20/2009, by Chantal Todé)

	Peter Cousins lands CTO role at Unica (Source: Mass High Tech, 1/16/2009, by Amber Gay)

	Can a recession reshape MRM, marketing habits? (Source: SearchCRM, 1/16/2009, by Barney Beal)

	Where CRM Goes Next (Source: Baseline, 1/15/2009, by Elana Anderson)