Software for marketing

As a marketer, you are facing remarkable changes in the business landscape. The complexity of marketing has grown considerably as new channels have emerged and as customers increasingly rely on the Internet for information and purchases. To manage and thrive in this new landscape requires robust software for marketing. With the right software you can more easily monitor customer behavior for greater customer awareness, centralize customer decisioning for more effective communication, execute across channels for better results, and integrate operations for greater efficiency and higher revenues. While there is a great deal of software for marketing available today, few products provide both the power to integrate all aspects of marketing activities and the ease-of-use you need. For the most powerful and flexible software for marketing, marketers the world over are turning to Unica®.

Learn more about Unica software for marketing now.

Unica provides leading software for marketing.

As a global leader in enterprise marketing management solutions, Unica software for marketing delivers the tools you need to reduce complexity, improve results and deliver a consistent customer experience across channels. Unica software for marketing is designed by marketers for marketers, with powerful visual tools that provide instant insight into customer behavior, campaign status, and measurable results. Available as an on-premise or on-demand solution, Unica software is the choice of more than 800 enterprises in various industries across five continents.

Software for comprehensive marketing activities

Unica’s software for marketing comprises a suite of software tools that can be used as single solutions or integrated to provide a comprehensive marketing solution. Unica software includes:

• Unica CustomerInsight™. Easy-to-use and visually intuitive tools for cross-channel customer visualization that simplify data exploration and analytics and help you better understand customer behavior.
• Unica Marketing Operations™. A central workspace for marketing resource management where you can establish objectives, create budgets, manage projects, store creative assets, and optimize resources to stay in budget and on schedule.
• Unica PredictiveInsight™. Predictive modeling and data mining software for developing actionable customer insights such as product affinity, expected customer value, and likelihood to respond.
• Unica Detect™. Event-based marketing tools for insight into the right time to contact customers, when customers will be most receptive to an offer, or when they are likely to attrite.
• Unica Campaign™. A complete solution for high-performance inbound, outbound, and real-time customer interactions.
• Unica Leads™. A tool to manage distribution, as well as the enrichment and maturation of leads, with the ability to analyze follow-up and lead-generation effectiveness.
• Unica NetInsight™. Sophisticated web analytics that provide insight into visitor behavior, trends, and success indicators.

Learn more now about Unica software for marketing, marketing analytics, marketing online, relationship marketing, website analytics, eMarketing, and other business marketing software.