Innovation Services

Unica's Innovation Services (IS) will help you maximize the impact of your marketing efforts by getting the most out of the Unica solution.  Innovation Services consultants work alongside your team to optimize your marketing processes and ensure you gain a competitive edge.

IS helps you increase the impact of the Unica solution in your environment by focusing on:

  • Optimizing solution design for better performance, efficiency and targeting accuracy
  • Increasing the depth and breadth of user adoption
  • Streamlining your marketing processes and decreasing campaign cycle times
  • Ensuring that your environment is optimally sized and configured to meet your needs
  • Partnering with your team to ensure that you continue to make forward progress toward both long and short term goals
  • Helping you overcome current and future marketing challenges

A sampling of the high-impact IS services designed to support these focus areas is listed below.

Innovation Services Discovery Sessions are designed to help you uncover and seize opportunities to improve the impact of the Unica solution in your environment. As a result of these sessions, you will receive a series of highly actionable recommendations that will allow you to accelerate progress toward meeting or exceeding your marketing goals.

Targeted Solution Design Workshops are executed in a "desk-side coaching" format, where users work with a Unica consultant to identify opportunities to refine/improve existing solution designs or to build new solution components.

Using insights gained from the Innovation Services Discovery Sessions, Customized Advanced Training sessions provide users with expertise using the more advanced Unica solution functions designed to enhance and improve solution design.

During Technical Environment Reviews the current environment hardware/software configuration is examined and then recommendations are made to ensure that it optimally facilitates your organization's current and future volume, functionality and performance requirements.


 

Unica’s internet marketing solutions empowers interactive marketing to deliver the power and flexibility enterprises need to provide customers with a consistent brand experience across all channels. Marketing Technology such as Search analytics provide the critical data that web marketers require to optimize web sites, attract more visitors, optimize lead management and improve customers’ web experience all in one marketing analytics package.

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