White Papers

The white papers below were developed to help you better understand how Enterprise Marketing Management can benefit your business. Registration is required in order to download the following documents.

Enterprise Marketing Management (EMM) - Enabling World-Class Marketing -In All Functions, All Channels and All Media
01/04/2008

Enterprise Marketing Management (EMM) software is mission-critical enterprise software that enables more effective, efficient and accountable marketing. It is the engine behind powerful, high performance marketing. EMM improves an organization's ability to acquire, retain and grow customer value, establish the corporate value proposition and brand, as well as efficiently manage the strategic planning process and marketing resources including people, time, inventory, and content. EMM enables the unification of all forms of marketing to include brand, product, direct, event, Web, mobile, social and whatever comes next. As analyst firm Gartner has written, "As the role of marketing shifts toward enabling the customer-centric enterprise, enterprise marketing management (EMM) will become increasingly important for firms that want to become marketing leaders."

Revolution In Progress
01/09/2007How Marketing Is Helping Companies Manage a Cross-Channel World