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Resource Library
Product Sheets
Unica Worldwide
See how Affinium can help you drive a more customer-centric business by helping manage the pressures of increasing marketing complexity and delivering improved revenue and measurable results. Please note registration is required in order to download the Affinium product sheets.
Enables distributed field marketers to collaborate in corporate direct marketing campaigns, execute local campaigns, and Measure Marketing Performance in Real Time.
Allows marketers to create, execute, and track personal, permission-based electronic communications.
Empowers marketers to create true multi-channel dialogues to drive more profitable customer relationships.
Helps determine the optimal interaction strategy for each customer over time, across all marketing initiatives.
Affinium Campaign™ for Campaign Management
A complete solution for high-performance inbound, outbound and real-time customer interactions. This multi-channel, multi-wave solution supports email authoring and execution (Affinium Campaign eMessage), sophisticated cross-campaign optimisation (Affinium Campaign Optimize), real-time personalisation (Affinium Campaign Interact), and field campaign execution (Affinium Campaign Collaborate). Flexible response capture and reporting for closed-loop analysis. Affinium Campaign enables you to deliver targeted, timely marketing communications that produce results.
Affinium Detect™ for Event-Based Marketing
Ggives you unmatched insight into when to contact customers, when they will be most receptive to a new offer, or when impending attrition seems likely. Affinium Detect?s patented event-detection engine, and on-boarding and alert capabilities, enable you to strengthen customer relationships and boost new customer profitability.
Democratizes customer and prospect analytics through personal dashboards, easy drag and drop visual drill-through and seamless visual selection.
Affinium Leads™ for Lead Management
Manages the distribution, enrichment, and maturation of leads, and analyses marketing lead generation effectiveness. Affinium Leads allows you to improve the marketing and sales connection by only delivering targeted, timely sales leads and measuring lead follow-up.
Affinium Model™ for Modelling and Analytics
Predictive modelling and data mining software for developing actionable customer insights such as product affinity, expected customer value, and likelihood of attrition or response. With Affinium Model, you can understand customers on a one-to-one level so communications and advertisements are more customer-relevant and effective.
Affinium NetInsight provides mission-critical information about your internet customers and business.
Affinium NetInsight On Demand enables robust analysis of web traffic, online customer behavior, and internet marketing.
Affinium Plan™ for Marketing Resource Management
A common workspace for establishing marketing objectives and budgets, creating and managing projects, storing and approving creative assets, and optimising resources such as people and finances. With Affinium Plan, you gain enhanced visibility into all aspects of your marketing operation. You, your team, and your agencies stay aligned - while projects stay on time and in budget.
Unica NetTracker® for Web Analytics
Provides the critical information and insight to improve web site design, marketing program effectiveness and your customers? experience. Available on-demand or on-premise, Unica NetTracker enables marketers to measure and optimize all areas of their online business including pay-per-click advertising, organic search, email campaigns, web site content and offers, as well as online response to offline marketing such as direct mail, print advertising and events.
Unica Benelux