Podcasts

Putting the Pieces Together: The Who, What, Where and When of 1to1 Marketing
Recorded: 01/12/2006

Chris Helm, Executive Editor at 1to1 Media interviews Andrew Hally, Vice President of Segment Management at Unica. Andrew explains how marketing technology has ?come of age? through smarter automation and how a stronger marketing platform enables the four components behind making 1to1 connections with your prospects and customers: the who, the what, the when and the where.

Enabling the 1to1 Vision: What’s Now, What’s New
Recorded: 01/12/2006

Chris Helm, Executive Editor at 1to1 Media teams up with marketing expert Andrew Hally, Vice President of Segment Management at Unica, to discuss the four key components of 1to1 marketing and making a 1to1 offer, from the who and the what, to the when and where. You?ll also find out ?what?s new? in marketing technology and automation that is helping to bring the 1to1 vision to life.