Affinium Model for Predictive Modeling and Analytics

Affinium Model is Unica's data mining and predictive modeling software that marketing professionals use to analyse and predict customer behaviours and preferences - and use that information to develop relevant, profitable, and customer-focused marketing strategies and interactions.

Affinium Model, a core component of the market-leading Affinium Enterprise Marketing Management (EMM) suite, addresses the full range of data mining tasks, from data import to data analysis, model deployment, and scoring.

Solve Real-World Marketing Challenges
Affinium Model consists of four components, all designed to solve real-life marketing challenges of today's dynamic business environment.

Predict the monetary value and profitability of a particular customer over time (Customer Valuator)
Help determine specific differentiating attributes for customer groups such as buyers vs. non-buyers (Segmenter)
Pinpoint individuals most likely to respond to specific communications or advertisements as well as those likely to churn (Response Modeller)
Forecast what each customer is likely to buy and in what order (Cross Seller)

Complete Functionality Empowers Marketers
Affinium Model provides rich functionality enabling marketers to deliver the customer insight and predictive intelligence necessary to strategically allocate resources and maximise returns on your marketing investments.

Widely Adopted and Fully Supported
Affinium Model's many users benefit from Unica's full range of customer service and support, which includes modelling, consulting, integration, and training programmes.

Open, Flexible Environment
Like all the modules in Unica's Affinium Suite, Affinium Model is based on an open architecture that makes it easy for IT to implement and allows you to leverage your existing infrastructure and data.