Unica receives top honor for sixth time for innovation in marketing solutions. <a href="http://www.unica.com/about/Unica_Named_Marketing_Solutions_Winner_in_CRM_Magazine_2010_Market_Awards.htm">Learn more</a> Recent blog posts include highlights from the MAAWG conference and Best Practices in Email Design. <a href="http://blog.unica.com">Learn more</a>

Unica provides innovative marketing solutions that turn your passion for marketing into business success. Our unique interactive marketing approach incorporates customer and web analytics, centralized decisioning, cross channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica.

 

Web Analytics

Improve website and digital marketing performance with Unica’s next generation web analytics solutions.


  • Uncover deep insights that empower you to optimize your website and improve marketing interactions
  • Drill down to discover what’s most important to individual customers.

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Inbound Marketing

Deliver targeted, contextually relevant messages in real time to your customers and prospects through inbound channels such as your website and call centers.


  • Leverage every customer interaction for maximum impact.
  • Create cross-channel dialogs that enhance the customer relationship.

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Interactive Marketing

Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior with integrated web and customer analytics, email, and website personalization.


  • Listen to your customers and adapt your marketing to their needs.
  • Improve your marketing results with actionable insights.

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Email Marketing Solutions

Extend your marketing with integrated best-in-class email

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Customer success begins with
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Customer of a 1000 Faces
SNS Bank - Watch the video
 
 
Unica Corporation is the recognized leader in marketing software solutions. Unica provides enterprise marketing management (EMM) and web analytics software for the worlds largest companies across a variety of industries. Unica's software streamlines the entire marketing process for brand marketing, relationship marketing, interactive marketing and marketing operations. Offered on premise or on demand, Unica delivers key EMM capabilities including: web analytics and customer analytics, email marketing, lead management, event-based marketing, cross-channel marketing, marketing campaign management, predictive modeling, inbound marketing, and marketing resource management. Unica’s uniquely provides a marketing system of record that enables marketers to easily manage marketing assets and information, rapidly assemble online and offline campaign components, and track marketing performance.

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