Wmode Selects Unica for Consumer Web Analytics

WALTHAM, Mass. – August 13, 2008 - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Wmode, a leading mobile content distributor, has integrated Affinium® NetInsight™ with its industry leading ClearMode® managed service.  NetInsight provides Wmode with a multitude of information for improving customer effectiveness, allowing Wmode to offer its customers and partners a powerful consumer analytics service.

“We conducted an extensive search for a web analytics company, and Unica was the only vendor who scored perfectly on our requirements matrix. Leveraging their NetInsight solution, we have access to data-rich information and can provide precise measurements for the applications we deliver,” said Emanuel Bertolin, CEO for Wmode Inc. “Everyone’s unique in the mobile world—we know a user’s identity. And by adding NetInsight’s web analytics capabilities to the mix, we’re now able to see how many new and repeat customers come to the site, what they’re doing, what interests them and what they’re buying.”

With the information generated from web analytics, companies can provide users with personalized communications when they next visit. Based on the data collected, they can provide targeted information to individual customers, leading to increases in the overall effectiveness of the customer experience as well as increases in conversion rates.

“The mobile market is ripe for web analytics; this sector has recently begun to fully realize the power and benefits web analytics brings to its marketplace, and we’ve seen significant interest worldwide in our NetInsight solution,” said Andrew Hally, VP, Product Marketing and Strategy, Unica On Demand. “With NetInsight, innovative companies like Wmode, who represent mobile carriers, are now better able to effectively communicate with users and, as a result, more quickly increase conversion rates.”   

See Unica’s NetInsight in action at Search Engines Strategies (SES), August 18-20, at the San Jose Convention Center (booth #209).

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with offices around the globe. For more information, visit www.unica.com.
Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium and NetInsight are trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
About Wmode
Wmode operates ClearMode®, a mobile content distribution service that provides for the recruitment, management, discovery, delivery and payment of mobile content. Wmode offers a complete suite of technologies and services as a managed service to enable mobile operators, MVNOs, content providers and media and brand companies to deliver a broad range of wireless Internet content and services to their consumers. ClearMode, the first complete content distribution solution, has been operated as a managed service since 2002. Wmode, founded in September 2000, is a privately-held company with offices in Calgary and Toronto, Canada, Bern, Switzerland and Kuala Lumpur, Malaysia. Further information about Wmode can be found at www.wmode.com.
Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including customer acceptance of Unica products, Unica’s ability to retain customers and those factors listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under "Risk Factors" which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Media Contacts:
Anne Mathewson
Greenough Communications
617-275-6528
amathewson@greenoughcom.com

Tom Beaman
Sr. Vice President, Global Marketing and Sales
Wmode, Inc.
416-617-0506
tom.beaman@wmode.com