Unilever Selects Sogec and Unica to Manage Multi-channel Marketing Campaigns

Waltham, MA - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) software and the Sogec Marketing group, specializing in Client Relationship Management, have been selected by Unilever France, part of the Unilever Group, to manage its marketing campaigns.

Unilever is one of the largest and most admired global brands, offering a wide range of products - from food to personal care - used by 150 million consumers around the world. Amid its continued rapid growth and development, Unilever France turned to Sogec and Unica to optimize its strategic planning and multi-channel CRM program, “Pour tout Vous Dire.”

Sogec brings its considerable data management expertise to the project; it hosts Unilever France’s consumer databases, which store millions of contacts. This information is successively cleansed and segmented and is then ready for use with Unica Affinium® Campaign™.

Affinium Campaign, combined with Affinium Campaign eMessage™–Unica’s application for personalized email and SMS campaigns–enables the creation, testing, optimization, deployment and analysis of Unilever’s personalized marketing communications. It also addresses the strategic needs of marketers by allowing the right message to be sent at the right time through the appropriate channel. This results in more customer-focused marketing and allows Unilever to meet its objective of increasing its customer loyalty.

“We use Unica’s software daily and appreciate the efficiency of the solution’s integration with our existing French consumer database, hosted by Sogec. We have been able to improve the management of our marketing campaigns,” said Juliette Chapront, head of database management at Unilever France. “As a result we can now respond to demands quickly and develop targeted marketing campaigns and offers.”

“We are thrilled to support the Unilever Group in the development of its customer strategy,” said Francis Bancaleiro, marketing director of Unica France.

“This collaboration with one of the most important specialists in the consumer products market confirms the relevance and value of our partnership with Unica,” added Thierry Fasolin, acting manager of Sogec Datamark Services.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. The factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2007 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Tresilian Segal
Unica Corporation
+44 (0)1895 204535
tsegal@unica.com