Unica’s Karen Hudgins Wins Stevie® Award in 6th Annual American Business Awards

Waltham, MA - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Karen Hudgins, a marketing specialist at the company, has won the Stevie Award in the category “Best Marketer” at the recently held 2008 American Business Awards in New York.

Stevie Awards were presented in more than 40 categories including Best Overall Company, Best Executive, and Best Corporate Social Responsibility Program. More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration.

“I am honored to receive this award, which I share with my fellow marketing colleagues at Unica,” said Hudgins. “I’m lucky enough to have some amazing mentors and work with a talented team that represents some of the world’s greatest brands, a driving factor in my success in the field of marketing automation.”

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected Stevie winners from among the Finalists. Finalists were chosen by business professionals nationwide during preliminary judging in April and May.

“We congratulate Karen on this honor; she represents the best in marketing,” said Paul McNulty, CMO of Unica. “Unica prides itself on its great staff, and this recognition is a testament to Karen’s tremendous drive and marketing abilities.”

Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at www.stevieawards.com/aba.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with offices around the globe. For more information, visit www.unica.com.

Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium and NetInsight are trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in business worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com/.

Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com