Unica experiences high growth in demand for marketing solutions in Europe and Asia Pacific regions

Waltham, MA - June 17, 2008 - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, reports that it has seen dramatic growth in demand for marketing automation solutions in Europe as well as Asia Pacific, resulting in an increase in revenue of more than 100% in those regions for the first six months of fiscal year 2008 compared to the same period one year before.
Unica’s customers span many sectors in Europe, and include 20 telecom companies as well as more than 40 of Europe’s largest financial services organizations, including half of the Forbes 30 top-ranking businesses in the financial services category.

Unica’s continued success in Europe stems from both new and continued user adoption by industry leaders including Bank of Ireland, BBVA, Commerzbank, Fortis, ING, Nationwide Building Society, O2 Germany, Unilever and Bel Group (responsible for the “BabyBel” range of cheeses). These innovative organizations use Unica’s software as their main marketing automation platform; Unica’s technology allows them to execute highly targeted campaigns across multiple channels such as mail, internet and call center.

“Unica’s focus on multi-channel marketing is key to the success reflected in these figures,” said Marcel Holsheimer, Unica’s vice president of marketing for EMEA. “The convergence between on and offline marketing is something that marketers can no longer afford to ignore. They are under increasing pressure from consumers — to extend relevant offers and messages across any of the channels — and from management — to prove ROI and justify budgets. These factors are driving organizations to purchase software to help streamline and better target their increasingly complex marketing campaigns.”

In the January 2008 Forrester Wave™: Enterprise Marketing Platforms, Q1 2008, Forrester forecasts annual growth in excess of 20% over the next five years for the enterprise marketing platforms market. The report also named Unica a leader in this market.

Unica is responding to this market demand by expanding its presence throughout Europe. In addition to its EMEA headquarters in the UK, the company also has offices in Belgium, France, Germany, the Netherlands and Spain.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2007 under “Risk Factors” which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
 

 
Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com