Unica and Fifth Third Bancorp to Present at Forrester’s Marketing Forum 2008

WHAT: Event Based Marketing: Turning Transactions into Actionable Insight, Joint Presentation by Unica and Fifth Third Bancorp at the Forrester Marketing Forum

WHO: Dirk Commandeur — vice president, Marketing Analytics & Research, Fifth Third Bancorp and Paul McNulty — senior vice president and CMO, Unica Corporation

WHEN: Forrester’s Marketing Forum 2008, April 9, 2008, 7:30 a.m. — 8:20 a.m.

WHY: This presentation will detail how to monitor enterprise-wide customer behavior to identify meaningful events and patterns at an individual level, and then trigger "right time" business actions, thereby increasing cost-effectiveness and customer loyalty.

Event-based marketing allows companies to move beyond “batch and blast” marketing to marketing that is so well-tuned to customers’ needs that communications are perceived as a welcomed service.

For additional information, please visit http://www.unica.com/news/events.cfm.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com