Unica Strengthens its Technical Leadership

WALTHAM, Mass. – December 17, 2008 – Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced the appointments of Peter Cousins to chief technology officer and John Hogan to senior vice president of research and development. 

Cousins joined Unica in 2007 as vice president of technology, and as chief technology officer will lead Unica’s product strategy and direction. He brings more than 20 years of technology and strategy experience to the marketing automation leader. Prior to Unica, he held a number of senior technology positions, most recently as CTO of Itemfield, Inc. (purchased by Informatica). At Itemfield, he developed the company’s open source strategy and led product design and development. Among other key accomplishments, he created their B2B trading partner management and payment gateway solution. Previously, he served as technology director at IONA, where he was the lead technologist of the company’s new products division.

Hogan was formerly Unica’s vice president of engineering. In his new role, he will manage the global development of Unica’s enterprise solutions. Additionally, Hogan will lead product management and worldwide technical support. 

“Unica is the definitive leader in an ultra-competitive market,” said Cousins. “With a combination of talented staff and award-winning technology, we have a great opportunity to further extend our position. I’m excited to be part of the Unica team and look forward to bringing to market innovative solutions that help marketers worldwide.”

“Peter is a great addition to Unica’s executive team; he is a technical innovator with a tremendous background in product design and development,” said Yuchun Lee, CEO of Unica. “Peter has an impressive track record of transforming businesses through technology; as a company with deep passion for technology, Peter’s expertise and leadership will be crucial as we expand and enhance our solutions.”

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under “Risk Factors”, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Dan Ring     
Unica
781-487-8641      
dring@unica.com