Unica Positioned in the Visionaries Quadrant in Leading Industry Analyst Firm’s 2008 “Magic Quadrant for Enterprise Marketing Management”

Waltham, MA - Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been positioned in the “Visionaries” quadrant of Gartner, Inc.’s “Magic Quadrant for Enterprise Marketing Management” report, by Kimberly Collins and Adam Sarner. ¹

The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision. The report notes that Gartner sees "emerging interest in creating a platform for EMM that supports integrated marketing processes across a variety of marketing roles and functions.”

“At Unica, we are pleased to see that we are in the visionaries quadrant for EMM. We feel that we not only have the industry’s strongest vision for enterprise marketing management, but also the deepest set of capabilities available to marketers; I believe those differentiators, coupled with our growing global customer base, make us the definitive category leader in this growing market,” said Yuchun Lee, chief executive officer of Unica Corporation. “Marketing is in the midst of a major transformation due to the inexorable rise of the empowered customer, the growth of direct and internet-based media, and the relentless increase in marketing complexity. Our ongoing customer commitment and our focus on the core marketing functions of analysis, planning, execution, and measurement enables marketers to achieve success, no matter what change brings.”

Unica’s Affinium® EMM suite enables marketers to identify and act on new customer insights, as well as collaborate with each other and external agencies to deliver effective initiatives on time and within budget. Unica has seen a significant increase in suite adoption; this year, more than half of Unica’s new customers have purchased multiple modules of the Affinium suite.

The award-winning suite covers marketing’s major software areas; relationship management, marketing resource management, and internet marketing. Additionally, the Affinium suite addresses some of marketing’s major strategic tenets, such as cross channel integration and integration across marketing systems and programs; and the ability to offer both On Demand and On Premise solutions due to changing and distributed customer needs.

For more information on Unica's offerings, please visit: www.unica.com.

¹ Gartner Research "Magic Quadrant for Enterprise Marketing Management” by Kimberly Collins and Adam Sarner July 1, 2008

About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted July 2008 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company’s Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under “Risk Factors”, which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com