Unica Positioned in the Leaders Quadrant in “Magic Quadrant for Marketing Resource Management, 1Q08”

Waltham, MA - March 5, 2008 - Unica Corporation (Nasdaq:UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced that it has been positioned in the “Leaders” quadrant of Gartner, Inc.’s “Magic Quadrant for Marketing Resource Management” report, by Kimberly Collins

The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision. According to Gartner, “leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organization and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers.”

The Magic Quadrant for Marketing Resource Management notes that “MRM continues to mature in terms of user adoption and complexity of deployments. Many companies that were early adopters of MRM are expanding the scope of their deployments globally and are integrating with other business applications for procurement, finance and sales. MRM is gaining substantial interest among midsize and large companies.”

“Unica has served the needs of marketers for years and we attribute our continued recognition in the marketing resource management sector to the value we deliver to our customers. We continue to see tremendous interest in our MRM software and we're incredibly pleased Gartner has positioned Unica in the Leaders Quadrant in the Magic Quadrant for Marketing Resource Management,” said Yuchun Lee, chief executive officer of Unica Corporation. “As more and more companies adopt marketing resource management software, Unica’s solutions allow marketers to cost-effectively address their marketing operations challenges by easily collaborating and managing projects, budgets, and digital assets between dispersed groups."

Affinium Plan, Unica’s flagship MRM solution, offers marketers a centralized way to manage the complexities they face today including: tracking and reporting on budgets, ROI, and regulatory requirements; streamlining creative development; and optimizing production management. MarketingCentral, Unica’s on-demand MRM solution, addresses the needs of agencies, workgroups within large companies, and small-to-medium businesses by offering an easy-to-use, fast-to-deploy platform. MarketingCentral allows marketers to manage both creativity and productivity by automating the tactical project management of campaigns and marketing plans.

Combined, Affinium Plan and MarketingCentral offer large enterprises and agencies a ‘best of both worlds’ solution — an enterprise-class MRM system and a secure, on-demand collaboration platform for working with dispersed project teams and outside partners.

For more information on Unica's offerings, please visit: www.unica.com.

About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2008 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica
Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com.

Note to editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to continue to be positioned in the “Leader’s” quadrant in the Gartner report ; the potential that Unica software will not help a customer streamline its processes, spend less time executing its marketing programs or optimize its business results; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2007 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com