Unica Marketing Experts and Customers to Present at DMA08, DMA’s Annual Conference

WHAT: Delivering Enhanced Client Experiences; panel presentation, featuring Unica customer Laura Krusinski, vice president, Database Marketing, Key National Bank
October 13, 12:30 p.m. – 1:30 p.m.

Beyond Predictive Marketing: Perfecting Behavior-Based Communications; panel presentation, featuring H.A. Schade, vice president of product marketing, Unica
October 13, 12:30 p.m. – 1:30 p.m.

The Birth of Truly Integrated Marketing and Next-Generation Relationship Management; panel presentation, featuring Paul McNulty, CMO, Unica and Unica customer Jed Paulson, senior manager, Vertical Solutions, eBay
October 13, 3:45 p.m. – 4:30 p.m. (at DMA’s Senior Summit, Bellagio Hotel)

WHEN:  DMA08, DMA’s Annual Conference, October 11-16, 2008
Las Vegas Convention Center, Las Vegas
Unica booth: 1147

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.