Unica Launches Partner Program to Support Growing Worldwide Partner Ecosystem

WALTHAM, Mass. – August 25, 2008 – Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced the Unica Partner Program. The program is designed to empower partners worldwide to effectively market, sell, implement, and support Unica solutions—and to build and grow a profitable and sustainable business within the burgeoning EMM market.

The goals of the Unica Partner Program are to engage with new and existing partners through joint business and technical planning, enable partners through marketing, sales, education, services and support offerings, and support partners’ efforts to expand their businesses through go-to-market, co-marketing and co-selling programs. The program is designed around multiple partner achievement levels. Partners are provided technical, sales, and marketing support based on their level of sales success, technical investment, and sales and marketing investment in Unica’s solutions.

The program supports partners according to their business models: marketing service providers, systems integrators, resellers and distributors, complementary technology providers, and marketing agencies. The program will be launched in multiple phases, beginning with the initial launch of the marketing service provider and reseller programs, which will be open for partner enrollment beginning October 1, 2008.

Recent independent analyst coverage points to the growing importance and influence of marketing service providers and consultants to marketers. In Forrester’s January 2008 report, The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008, more than 80% of the marketers with whom they spoke relied on a marketing service provider or consulting organization to help them build or manage their database and perform campaign design and segmentation tasks. “Marketers turn to service providers to limit IT’s involvement, augment existing staff, and reduce time to market. Not surprisingly, the service providers influence the technology selection process, and are often responsible for bringing individual vendors to the table.”

“The Unica partner ecosystem is a key component of our growth strategy,” said Dan Smith, vice president of partner development at Unica. “Our global partner program provides the support that our partners require to drive a sustainable and profitable business in the EMM market. New and existing partners are turning to us due to our rich solution set, dedicated channel support, and Unica’s strong reputation and thought leadership in the EMM market.”

“When considering EMM vendor partnerships and solutions, it is important to select an organization focused on growing and supporting its partners,” said Mike Coakley, vice president, marketing technology products at Epsilon.  “Through its partnering strategy and partner program, Unica provides the benefits that maximize our ability to effectively sell and deploy Unica-based solutions and services. We look forward to the increased benefits available through this program.”

"Unica has shown its commitment to Acxiom through its valued resources and programs,” said Melissa Hays, solution manager for Acxiom’s Marketing Technology Center of Excellence. "Unica offers the support—from marketing to sales to services—critical to any successful partnership. We’re excited about our continued relationship with Unica as we drive additional growth in the global multi-channel marketing sector.” 

For more information on Unica’s Partner Program and a listing of partners by category, please visit www.unica.com/partners.

For more information on Unica's offerings, please visit: http://www.unica.com/. 

About Unica
Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit http://www.unica.com/.
Note to editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under “Risk Factors”, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Anne Mathewson
Greenough Communications
617-275-6528 
amathewson@greenoughcom.com