Unica Strengthens and Extends Capabilities for Better Cross-Channel Marketing with Latest Affinium Release

Waltham, MA - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced enhancements to its Affinium suite that will improve marketers’ abilities to optimize the selection and delivery of the most relevant and profitable marketing messages for each customer–across many channels from potentially billions of possible combinations of offer, channel, and timing. This latest release also delivers performance enhancements and tighter suite integration for improved productivity, time-to-market, and accuracy. With marketers under mounting pressure to deliver more relevant and frequent inbound and outbound offers, Unica’s automated analytics, integrated suite, and cross-channel capabilities can help streamline the entire marketing process.

As products and services proliferate and customers divide their time across a growing array of channels, marketers are increasingly challenged to identify the combination of offer, channel, and timing that maximizes relevance for each individual customer and ROI for the organization. Marketing optimization accomplishes this while simultaneously ensuring compliance with customer contact frequency rules, channel capacity limits, budget constraints, and other business rules.

“Unica's enterprise marketing management solution has positively impacted our marketing efforts in that we have been able to integrate offer optimization with overall campaign management,” said Nancy O'Keefe, director of Campaign Management, Discover Financial Services. “As we continue to increase the sophistication of our marketing campaigns, we expect the new version of Unica's optimization module will enable us to efficiently optimize campaigns involving multiple user-defined constraints and analyze how changes to them can positively affect our goals.”

Unica Affinium 7.3 includes improvements to its campaign management, optimization, modeling and marketing analytics modules. Among the new capabilities introduced are:

• Patent-pending optimization software that enables definition of custom capacity rules to implement the most relevant interaction with each customer
• Improved scenario analysis that allows marketers to test different scenarios to ascertain, for example, the amount of profit incremental marketing investments would deliver
• Usability and performance enhancements to Unica’s statistical data mining module that offer increased user productivity
• Smoother integration between modules that makes it easier for marketers to incorporate the insight gained from Affinium’s analytics modules into more targeted and effective campaign strategies, and then to measure their full bottom-line impact across channels

Unica’s optimization solution is unique among pure marketing automation providers and can be leveraged to solve one of the most pressing problems facing marketers today–maximizing returns while minimizing costs. Recent independent analyst coverage points to the importance of this technology to marketers. Forrester’s most recent prediction in the January 2008 report, The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008, indicates true contact optimization capabilities are elusive because most vendors are challenged to combine complicated mathematical algorithms with the intuitive scenario planning capabilities that marketers desire.

“At Unica, we have an ongoing commitment to our customers, to ensure their continued success, improve their performance and boost their productivity,” said Yuchun Lee, chief executive officer of Unica Corporation. “Marketers’ jobs are more demanding and complicated than ever before–from engaging empowered consumers to effectively marketing across multiple channels to delivering results. Our newly enhanced solutions and analytical capabilities enable marketers to more effectively identify intelligent opportunities and execute profitable customer interactions across all channels, which will further strengthen their abilities to improve efficiencies and response rates.”

For more information on Unica's offerings, please visit: www.unica.com.

About Unica
Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com.

Note to editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; the potential that Unica software will not help a customer streamline its processes, spend less time executing its marketing programs or optimize its business results; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com