Unica Extends Web Analytics Capabilities for Large-scale, Enterprise-Wide Self-Service Analysis

WALTHAM, Mass., Sep 16, 2008 - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced new features for enterprise-wide deployment of its award-winning web analytics solution, Affinium NetInsight. Additionally, the company has expanded the roster of enterprise customers who have implemented NetInsight.

Affinium NetInsight delivers unique self-service capabilities that allow marketers throughout the enterprise to perform in-depth analysis of website visitor behavior. Enterprises seeking to increase company-wide adoption of web analytics have turned to Affinium NetInsight for its ability to adapt to any user's needs through a role-based and intuitive user interface that enables powerful, deep-dive analysis.

NetInsight's role-based flexibility has been extended in the latest release, enabling users to access both sampled and full data set reporting modes. Using sample reporting mode, business users can streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.

"With NetInsight, business users can get their questions answered with maximum efficiency. By using the sampled data mode first, I can identify a general data trend quickly, and then switch to full data mode to get an exact reportable number," said John Emerson, senior product manager at Healthline. "This capability lets management solve problems on their own and frees up the core web analytics team to focus on higher value, complex analytics projects."

Other new capabilities in Affinium NetInsight that facilitate enterprise-wide use of web analytics include: enhancements to dashboards, interactive visualizations for geo reporting, and new functionality for embedding analytics in external applications or portals.

Additionally, customer adoption of Unica's web analytics solution continues to increase, with both the on demand and on premises versions of Affinium NetInsight. Among the many leading companies within North America now utilizing Affinium NetInsight are: Cisco, Coastal Contacts, Franklin Templeton, Harland Clarke, iDrivesafely.com, LogMeIn, National Instruments, Qualcomm, Timesys, and Wmode.

"Working with existing and new customers alike, we see how web analytics is growing from something that is used within the website team to a key source of insights informing other aspects of marketing," said Akin Arikan, director, product marketing and strategy, Unica. "Our product strategy is to make web analytics as accessible and easy to integrate into marketing processes as possible."

In related news, Jupiter Research and Unica will present a Web Analytics Strategies webcast on Tuesday, September 30. For additional information and to register, visit www.unica.com/panel.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit http://www.unica.com/.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under "Risk Factors", which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Greenough Communications
Anne Mathewson, 617-275-6528
amathewson@greenoughcom.com