Unica Corporation Announces Analysts Day at Marketing Innovation Summit (MIS) in New Orleans

Waltham, MA - April 10, 2008 -Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it will hold an Analysts Day at its Marketing Innovation Summit in New Orleans on Monday, April 28, 2008.

Analysts and investors who attend are invited to selected portions of the MIS event including the Opening Keynote Speech by Yuchun Lee, Chairman and CEO, as well as Unica’s Marketing Success Awards. Members of the investment community will also attend specifically designed programs including a demonstration of Unica’s EMM suite and an exciting customer panel that includes EMM, MarketingCentral, and NetInsight On-Demand participants. Other conference events are open only to customers.

Financial results for the second quarter of fiscal 2008 will be presented during the company’s previously scheduled earnings conference call on May 7, 2008.

Interested parties should contact the IR contact below to confirm attendance.

About Unica
Unica Corporation (Nasdaq: UNCA) is a leading global provider of enterprise marketing management (EMM) software. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing — from planning and budgeting to project management, execution and measurement. More than 600 companies worldwide have adopted Affinium as their EMM solution.

Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Barbara Dastgheib
Unica Corporation
781-839-8514
bdastgheib@unica.com