Unica Announces the Appointment of Vivian Vitale to Vice President of Human Resources

WALTHAM, Mass. – Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced the appointment of Vivian Vitale to vice president of human resources. Vitale brings to Unica more than 25 years of human resources management experience, with an emphasis on talent acquisition and organizational development within leading technology companies.

Vitale formerly served as senior vice president of human resources for RSA Security, now known as RSA, the Security Division of EMC. While at RSA, she played a key role in supporting the growth of the company from 150 to 1,500 employees (in more than 70 worldwide locations); concurrently, the company’s revenue increased from $76 million to more than $400 million at the time of its acquisition by EMC. Previously, Vitale held executive positions at New England Business Systems (NEBS) and Prime Computer/Computervision. She also served as a part-time faculty member at Boston College’s Carroll School of Management. 

“Unica is the definitive leader in an exciting and burgeoning industry, and the company’s talented staff represents the best in the marketing automation business,” said Vitale. “Our growth opportunity is enormous and I am excited to help expand Unica’s global footprint.”

“We are thrilled to have Vivian join the senior leadership team here at Unica; she has an outstanding track record in growing technology companies, which made her the ideal fit for this key position,” said Yuchun Lee, CEO of Unica. “Vivian will play a major role in designing and managing our HR initiatives as we continue our ascent in North America and globally.”

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with offices around the globe. For more information, visit www.unica.com.
Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium and NetInsight are trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including Unica’s ability to retain key employees, grow its revenue and those factors listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under "Risk Factors" which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Media Contact:
Anne Mathewson
Greenough Communications
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