Unica Announces MIS Europe

Waltham, MA – September 15, 2008 - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced its lineup of speakers, presentations and tracks for the company’s annual European user conference, the Marketing Innovation Summit Europe 2008 (MIS Europe), October 6-8 in Barcelona, Spain.

Featured keynotes will be presented by Gartner Principal Research Analyst Adam Sarner, Unica CEO Yuchun Lee and Unica Vice President of Product Marketing & Strategy Elana Anderson, former research director in Forrester’s marketing practice. MIS Europe will feature high-level tracks and sessions from leading industry analysts, marketing gurus and visionaries, as well as leading global organizations, including BP, ING, Nationwide Building Society, Procter & Gamble, and Reed Business.

Experts will present on the changing marketing landscape, new interactive marketing strategies, best practices for direct and online marketing and more. Additionally, MIS Europe will include hands-on demos of the latest Unica solutions.

“Europe is at the forefront of interactive marketing, and our customers comprise many of the world’s best marketers,” said Yuchun Lee, CEO, Unica Corporation. “As such, MIS Europe ‘08—our largest European user conference yet—is the ideal venue to springboard exciting interactive marketing initiatives, as we convene with great marketing minds.”

More information about Unica’s European Marketing Innovation Summit is available at http://www.miseurope2008.com/.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under “Risk Factors”, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Anne Mathewson
Greenough Communications
617-275-6528 
amathewson@greenoughcom.com