U.S. Cellular Speaks About Effectively Engaging and Retaining Customers

August 5, 2008

FOR IMMEDIATE RELEASE

Contact:
Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com

* * * MEDIA ALERT * * *
“U.S. Cellular Speaks About Effectively Engaging and Retaining Customers”
Unica customer highlights best practices for modernizing telco marketing

WHAT: Modern Marketing webcast featuring U.S. Cellular – “Engaging Customers with a Consistent Dialog in Their Preferred Channels,” the latest in a series of innovative customer webcasts hosted by Unica Corporation

WHO:  Keith Mizwicki – manager, campaign analytics, U.S. Cellular
 John Tompson – database marketing analyst, U.S. Cellular
B.J. Morgan – director of segment management, Unica Corporation

WHEN: Tuesday, August 26, 2008 2:00 pm Eastern Time

WHY: Join U.S. Cellular and Unica for a 60-minute webcast on how this leading wireless company applies a consistent marketing strategy to each of its millions of customers, building on customer responses and actions. U.S. Cellular will share how its customer-centric strategy is executed across all major addressable channels, including: SMS, web, call center, and offline communications, and how this has enabled the company to market in an effective, receptive way to increase retention, awareness, and cross selling.

 “Due to the rise of the empowered consumer and the upsurge in marketing complexity, it’s more challenging than ever to effectively engage both prospective and existing customers,” said Keith Mizwicki, manager, campaign analytics, U.S. Cellular. “Marketing automation is crucial to today’s marketers and Unica’s integrated campaign management capabilities allow us to maintain not only one of the industry’s highest levels of customer satisfaction, but also one of the industry’s highest retention rates.”

For additional information and to register for any of the Modern Marketing webcasts, please visit www.unica.com/USCellular.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

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