The Web Analytics Association & Unica Present: 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing

WHAT:  5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing webcast featuring Semphonic, Ascentium, and Unica Corporation

WHO:  Gary Angel – president & chief technology officer, Semphonic Anil Batra – chief analytics officer, Ascentium and Akin Arikan – director of Internet solutions marketing, Unica Corporation

WHEN: Thursday, December 4, 2008 12:00 pm Eastern Time

WHY: Without segmentation, reporting can hardly be called analytics. Behavioral segmentation lays the groundwork for behavioral targeting, which automates the process of turning insights into action. With behavioral segmentation and automated targeting, online marketing can truly begin to be interactive - driving a timely dialog between the customer and company that builds on the customer’s past and current online behaviors.

Join Gary Angel, president and chief technology officer at Semphonic, Anil Batra, chief analytics officer at Ascentium, and Akin Arikan, director of Internet solutions marketing at Unica Corporation for a discussion of top Do’s and Don’ts around full online behavioral segmentation, behavioral targeting, and interactive marketing, and learn how to tackle these capabilities for improving ROI without drowning in the details.

At this one-hour webcast, attendees will also learn:

• techniques to build comprehensive online behavior profiles
• how to take action and target segments with relevant content
• how to extend analytics to target both online & offline

To register for this webcast, please click here.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.