Reed Business Deploys Unica’s Affinium® Campaign™

Waltham, MA - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Reed Business has deployed Unica’s Affinium Campaign software to improve its insight into existing and prospective customers’ needs and behavior. With the Unica campaign management solution, Reed Business is able to service its customers better and execute targeted marketing campaigns faster. Unica’s solution integrates customer data and customer interaction through offline and online channels, including internet, magazines, contact center and digital newsletters.

Reed Business Netherlands publishes some 250 trade magazines and loose leaf publications. Reed Business has a very strong position in almost all business-to-business areas in the Netherlands with 23 publishing companies, more than a thousand products and the potential for countless cross-selling. Using Unica’s campaign management solution, Reed Business is better able to optimize customer interaction and maximize use of its central customer database, which in turn, should increase cross-selling opportunities.

Marketing campaigns through direct mail, email and internet play an important role for the company’s one hundred-plus marketers, whose main objective is to increase sales and brand awareness. Unica’s solution increases the flexibility at Reed; campaigns can be executed faster and can be optimized in terms of customer needs. Thanks to Unica, marketers now have more flexibility and can make changes dynamically, making them less dependant on an IT department.

Selecting customer groups is easy, according to the rules Reed marketeers can establish themselves. This increases flexibility. “With Unica’s software we now have multiple options per individual customer for selecting the right channel, timing and offer. We now can use more channels to realize cross and up sell. Technology is no longer the bottleneck. Our marketers can now focus on the creative development of marketing campaigns and adjust them based on the results,” said Hans de Boer, head of the Customer Care Centre at Reed Business.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. The factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2007 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Tresilian Segal
Unica Corporation
+44 (0)1895 204535
tsegal@unica.com