Babybel® Manufacturer to Optimize Cross-channel Marketing Campaigns

Waltham, MA - March 4, 2008 - Sogec Marketing, a specialist in Customer Relationship Management, has been selected by Bel Group within the framework of its partnership with Unica Corporation (Nasdaq : UNCA), a global provider of enterprise marketing management (EMM) solutions. Bel, the 3rd biggest French cheese manufacturing group, has contracted these two key players with complementary expertise to execute cross-channel marketing campaigns aimed at optimising its customer relationships. For over a century Bel, the 3rd biggest French cheese manufacturing group with major brands like La vache qui rit®, Babybel®, Kiri®, Leerdammer®, and more recently Boursin®, has consolidated its position in the cheese industry by initiating new food trends, and by advertising its products in a whole new way. Within this environment of growth and development, the Marketing Department was inspired to develop a customer relationship program to increase customer acquisitions and build loyalty. To achieve this, Bel Group called upon the expertise of Sogec, one of Unica’s privileged partners, to implement a two-phase process:

- Led by Sogec, the first phase focused on Data Management using both “online” database hosting for all the Group’s websites and “offline” data hosting. This information was then segmented and “cleaned” so that marketing campaign management tools could be applied to it.

- Unica stepped in during the second phase to deploy the Affinium Campaign suite, an all-round solution for marketing campaign management, which automates the process from the design stage through to analysis. Affinium Campaign is both a cross-channel and multiwave tool that assists marketers in achieving their common objectives: to run more customer-focused campaigns while generating measurable results and increased revenue.

In order to provide the best solution for Bel’s requirements, the web platform named « Tchizbox », the key element of this project, integrates the data hosting realized by Sogec and the Unica’s solutions. Objective: increasing customer acquisition and building customer loyalty (newsletters, consumer magazine, emailing…)

"Our choice naturally fell on Unica and Sogec, not only because of their thorough knowledge of marketing software solutions and their proven expertise, but also because of the suitability of their joint offer, which responded exactly to the need for customer relationship optimisation. The solution offered by Sogec represents today the core of our cross-chanel « Tchizbox » project that has been operational since November 2007,” says Stéphanie BERBESSOU, Consumers Relationship Manager of Bel Group.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe.

For more information, visit www.unica.com.

Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2007 under “Risk Factors” could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Valérie Laugier, Directrice Marketing, Europe du Sud
Unica Corporation
01 46 67 54 03 (Ligne directe)
vlaugier@unica.com

Ingrid Zémor / Célia Casabianca
Agence Wellcom
01 46 34 60 60
iz@wellcom.fr / cc@wellcom.fr