Allstate Speaks About Its Campaign Management Experience in Unica Webcast

WHAT: Modern Marketing — Allstate — “Selecting a Campaign Management Solution to Address Business Needs,” the latest in a series of innovative customer webcasts hosted by Unica Corporation

WHO: Brett Dostal - Associate Marketing Manager, Marketing Operations, Allstate, and BJ Morgan - Director of Segment Management, Unica Corporation

WHEN: Thursday, April 17, 2008 1:00 pm Eastern Time

WHY: Join Allstate and Unica for this 60-minute webcast on the challenges of selecting the right campaign management solution for your company. Allstate, the nation’s largest publicly held personal lines insurer, will present how its cross-functional team from marketing, technology, and procurement formed a collaborative alliance to objectively select the right application for the unique needs of each area.

“Campaign management is a vital component to our corporate strategy and has greatly improved our overall organizational efficiencies,” said Brett Dostal, associate marketing manager, marketing operations at Allstate. “Unica’s campaign management solution has supported Allstate’s business processes, integration capabilities, and architecture to drive our organizational efficiencies, reduce IT dependencies, and retire multiple legacy applications.”

For additional information and to register for any of the Modern Marketing webcasts, please visit www.unica.com/allstatewebcast.

For additional information on Unica’s 7th annual customer conference, the Marketing Innovation Summit (MIS 2008), taking place April 27-30 at the Sheraton New Orleans, please visit http://www.mis2008.com/.

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,900 exclusive agencies and financial representatives in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate®. Encompass® and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com