Affinium NetInsight Provides Highest Business Value for Enterprise-Class Web Analytics, According to Leading Online Marketing Analyst Firm

Waltham, MA – July 15, 2008 - Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced it has been positioned as a “definitive industry leader for large enterprises using analytics” in the July 2008 JupiterResearch “Web Analytics Buyer’s Guide: Assessing Vendors’ Competencies and Value.”

The report says, “Unica’s NetInsight solution provides a robust analytical foundation for its enterprise marketing management offering. Built on an open relational database, NetInsight enables integration of granular analytics data within other applications such as campaign management, event detection, and predictive modeling. The NetInsight interface is intuitive and capable of drilling down into the data warehouse for unlimited slicing and dicing of information.”

“Given our vision to help our customers adopt web analytics enterprise-wide, as a cornerstone of all marketing efforts, we are thrilled to be positioned by JupiterResearch as one of the definitive leaders in the web analytics sector,” said Yuchun Lee, chief executive officer of Unica Corporation. “Our NetInsight solution is being used by leading enterprises around the globe to fully understand customer behavior.”

The report goes on to note that “this level of functionality provides maximum flexibility and the ability to perform advanced segmentation analysis. NetInsight customers are extremely satisfied with custom reporting options, segmentation capabilities, and the overall cost of the product (compared with value returned).”

Unica’s web analytics solutions provide marketers with the ability to analyze web traffic, online customer behavior, and internet marketing initiatives.  When combined with other solutions in Unica’s Affinium suite, Affinium NetInsight allows marketing professionals to obtain an end-to-end view of customer behavior both online and offline, and launch targeted campaigns that reach the right customer at the right time with the right offer.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit http://www.unica.com/.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company’s Annual Report on Form 10-K for the fiscal year ended September 30, 2007 under “Risk Factors”, which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Anne Mathewson
Greenough Communications
617-275-6528 
amathewson@greenoughcom.com