Unica Marketing Expert to Present at ad:tech’s Mark-Ops Forum

FOR IMMEDIATE RELEASE

Contact:
Anne Mathewson
Greenough Communications
617.275.6528
amathewson@greenoughcom.com

* * * MEDIA ALERT * * *
Unica Marketing Expert to Present at ad:tech’s Mark-Ops Forum
Unica’s Adam Bloom part of new forum focused on Marketing Operations and Organizational Alignment

WHAT: The Mark-Ops Forum at ad:tech Chicago is a new programming initiative aimed at providing brand marketers with the tools and techniques they need to perfect their customer facing marketing operations. The event offers a comprehensive overview of the emerging solutions for automating marketing operations management, including the related areas of enterprise marketing management, digital asset management and applied project management.

WHO: The Mark-Ops Forum panel presentation, featuring Unica’s Adam Bloom, director of MarketingCentral product marketing & sales   

WHEN:  The Mark-Ops Forum, August 6, 2008, 3:30 p.m. – 5:30 p.m.
Navy Pier, Chicago

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, and MarketingCentral are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.