MRM software

 As companies increasingly look to marketing to help drive strategic corporate initiatives, marketers face a number of pressures and challenges, including tighter budgets, larger goals, fewer resources, faster timelines, and mounting regulation. Managing successful marketing campaigns in this environment requires sophisticated MRM software (marketing resource management). The right MRM software will help reduce complexity and provide the ability to plan, create, test, and deliver programs with greater efficiency and effectiveness. Superior MRM software will systematically address requirements for better planning, budgeting, tracking, and process management, optimizing nearly every aspect of marketing operations. For a leading MRM solution, consider the enterprise marketing management software from Unica®.

Learn more about MRM software and Unica now.

Unica—a leading provider of MRM software

Unica’s market-leading suite of enterprise marketing management software includes powerful MRM capabilities that help you optimize campaigns, budgets, people, and resources to achieve greater marketing results. Unica Marketing Operations™ is built for the specific needs of marketers and provides a central framework to use in managing the day-to-day activities and tracking the status of jobs and performance. This MRM software offers a solution for reducing the complexity of marketing today and provides tools for everything from reporting on ROI to streamlining creative development to optimizing production management. Available on-premises or on-demand, Unica software is the choice of more than 800 companies worldwide.

Benefits of Unica MRM software

Unica’s MRM software enables you to:

• Manage all activities from a central platform. Unica provides a central solution for tracking project status and performance across all activities. With Unica, all relevant information is found in one place, and you can manage communication strategies, define marketing programs, manage creative production, and track and analyze results from one interface.
• Improve decision-making and minimize risk. With greater visibility into all aspects of marketing operations, you can make better decisions about customer interaction strategies, allocate resources in ways that have maximal impact and reduce the risk of poor decisions made from a lack of information.
• Align goals and marketing activities. Unica helps ensure that marketing goals, plans, and budgets are all aligned to achieve business objectives.
• Increase re-use of existing resources. With Unica you can capture work already performed in ways that make it easy to be re-used elsewhere. Rather than starting from scratch with each new project, you can begin new projects with information, templates, and data that have already proved useful or successful.
• Lower the cost of execution. Unica enables you to reduce the cost of all marketing activities by centralizing project plans and assets, automating approvals, balancing workloads, avoiding bottlenecks, eliminating wasted and duplicated efforts, and minimizing rush fees and penalties.

Learn more about Unica’s MRM software, as well as other solutions for campaign management, lead management, multichannel marketing, relationship marketing, web marketing analytics, marketing optimization, and more.