Web marketing

Success in web marketing requires constant evaluation and refinement to your website and interactive marketing strategies. Web analytics can provide the data you need to improve web marketing, but many analytics solutions on the market today provide little more than raw data. Without the tools to interpret data and turn information into actionable intelligence, web marketing analytics solutions can’t help you optimize your site effectively or efficiently. For a leading analytics solution for marketing professionals with powerful tools to deliver actionable information, consider the web analytics solution from Unica®.

Learn more about Unica’s web marketing solutions now.

Unica—powerful, easy-to-use analytics for web marketing professionals

As a leading provider of marketing management software, Unica provides web marketing solutions that can help you improve the design of your site, improve the online experience of your customers, and increase the effectiveness of your web marketing. Developed specifically for marketers, Unica’s easy-to-use solution is one of the most frequently deployed analytics solutions on the market. With Unica analytics, you get insight that can help you bring more visitors to your site, engage them more closely, maximize conversions, and build your customer relationships one by one.

Innovative tools to optimize your website and enhance Internet marketing

Unica web analytics provides significant benefits for marketing professionals. Using Unica’s unique visualizations, dashboards, and reports to monitor key performance indicators, you can:

• Improve website content and navigation by visualizing top paths to conversion, heat maps of click behavior, and typical paths to site bottlenecks. Unica also enables you to calculate the effects of changes you might make to site content and navigation.
• Maximize engagement and conversion by exploring clickstream/path data to analyze visitor behavior, optimizing online marketing and persuasion processes, and capturing conversions and revenue across online and offline channels.
• Acquire more visitors by performing A/B tests to design more effective ads and landing pages, by comparing paid and organic search for managing SEO and bids on keywords, and by segmenting post-click behavior in real time.
• Increase customer loyalty by understanding the visitor-to-purchaser frequency, qualifying the churn rate of your visitors, and trending the behavior of any customer segment or persona in real time.
• Enhance customer satisfaction and self-service by segmenting customer behavior by any number of attributes from your registration database, optimize self-service processes, and drilling down to the experience of individual customers to better assist them via your live hotline.

Learn more about analytics for web marketing and other Unica solutions including MRM software, EMM software, online marketing tools, database marketing software, marketing campaign software, Internet marketing solutions, and more.