Web analytics tool

For marketers seeking to optimize their website, a web analytics tool is essential for gathering data, analyzing trends, and formulating strategies. But many web analytics tools on the market today offer only data, without much in the way of useful, actionable information. Without a superior web analytics tool, marketers have no way to decipher which improvements to the site will drive more business, how catalog or direct marketing is driving web traffic and conversion, or how much offline business is influenced by the website.

For a leading web analytics tool that can answer these questions and provide the capabilities to optimize websites and increase customers, consider the website analytics software from Unica®.

Learn more about Unica’s web analytics tool now.

Unica’s web analytics tool makes powerful analysis available to marketers.

Unica’s web analytics tool provides the information and insight you need to optimize website design and Internet marketing effectiveness. Developed by marketing professionals for marketing professionals, Unica’s tool is both powerful and easy to use, making it one of the leading web analytics tools on the market today. Using Unica’s unique visualizations and built-in capabilities, marketers can:

• Enhance visitor acquisition
• Improve customer self-service and satisfaction
• Build greater customer loyalty
• Optimize website content and navigation
• Grow the company’s social networks
• Maximize eCommerce effectiveness
• Optimize intranet and extranet portals
• Increase use of streaming media

A tool with unique benefits and powerful analytics

Unica’s web analytics tool provides several unique business benefits:

• Get instant insight into KPIs. With Unica web analytics, all users are empowered to get pinpointed answers on demand. As the industry’s most innovative marketing user interface, Unica gives users a single point of access and scales to each user’s request.
• Turn automated insight to action. Drive results by turning insight into immediate action and increasing your cross channel marketing success.
• Enjoy an open and integrated solution. This web analytics tool combines easily with other analytics and marketing solutions throughout the enterprise.
• Deploy and customize easily. Unica lets you get up and running quickly, leveraging your historical web data. Adapt the tool to your evolving requirements.

Unica provides two solutions for the needs of different businesses: Unica NetInsight is an enterprise-class web marketing analytics tool, and NetTracker is designed for small- to medium-sized businesses or internal websites.

Learn more about Unica solutions for web site analytics, marketing optimization, and other solutions for business marketing software.