Choose

Those searching for a marketing technology provider are presented with a wide variety of options. The choices are made no easier by clearly defining the solution required or establishing anticipated needs for the future. On the surface many vendors appear similar in their offerings.  In truth, just as all marketing technology challenges are unique, marketing solutions providers are just as varied in their solutions and their performance.

Only Unica offers a truly comprehensive set of marketing technologies and solutions with the tools to manage marketing complexity and increase revenue.

• Unica offers the broadest suite of marketing technology, both for on premise and on demand deployment
• Unica is modular and therefore can be adopted incrementally and integrated with existing technologies
• Unica offers proven solutions for any industry and most any business problem
• Unica is a well-established company with the financial strength, stability, and resources to ensure support for years to come

Below is a comparison of Unica’s capabilities with other categories of technology vendors.

Don’t just take our word for it. As proof points, see our analyst rankings and customer case studies. Marketing technologies are regularly evaluated by third-party research analysts. These reports give marketers a great sense of who the vendors in each market are as well as their relative strengths and weaknesses. Unica is consistently one of the highest ranked vendors in all categories. For additional information about choosing a vendor, Unica recommends the following resources:

• Gartner’s Magic Quadrant for Enterprise Marketing Management, 2008
• Gartner’s Magic Quadrant for Multichannel Campaign Management, 2009
• Gartner’s Magic Quadrant for Marketing Resource Management, 2009
• Forrester’s Wave for Enterprise Marketing Platforms, Q1 2008
• Jupiter’s Constellation for Web Analytics, 2007
• Unica Customer Case Studies

Click "Justify" to learn about building the business case for a marketing technlogy adoption

Click "Implement" to see what happens when the decision is made