Case Studies

Read how Affinium, Unica's Enterprise Marketing Management (EMM) software, powers marketing success for our customers. Registration is required in order to download the documents below.

High Tech and B2B

Arval Maximizes Marketing Opportunities with Affinium Campaign™ from Unica®

Affinium Campaign enables Arval to accelerate campaign execution, enabling stronger long-term customer relationships and enhanced sales support.

Retail

Best Buy Triggers Loyalty with Affinium® Campaign from Unica®

Affinium Campaign helps Best Buy build a loyal customer base, increase productivity and improve response rates.

Investment/Brokerage

E*TRADE FINANCIAL Strengthens Customer Loyalty with Unica’s Affinum

Affinium helps E*TRADE FINANCIAL coordinate cross-channel customer communications

Banking

BMO Bank of Montreal Providing Personal Attention and Customized Solutions to Banking Customers

Affinium Campaign enables BMO Bank of Montreal to achieve richer, relevant, and more timely customer communications.

Telco

debitel Netherlands Selects Unica’s Affinium® to Increase Campaign Volume and Boost Response Rates

Affinium enables debitel Netherlands to track customer responses, analyse offer performance, and refine campaign strategies in real time.

Publishing and Media

Reader's Digest Gains Cost and Operational Control Over Direct Marketing with Unica's Affinium

Affinium Campaign helps Reader's Digest cut marketing costs 35 percent

Travel and Hospitality

Aeroplan Builds Loyalty with Unica Affinium

Affinium® Campaign? and Affinium Plan? significantly increase operational efficiencies for Canada's premier loyalty marketing company.

Healthcare and Pharmaceutical