Project marketing

Project marketing managers today face increasing pressure to achieve more with less. Companies have higher expectations for project marketing, yet managers are constrained by tighter budgets and fewer resources. To succeed and thrive in this atmosphere, project marketing operations must be more productive and resourceful. Yet efforts to streamline operations are often hindered by IT infrastructure that can’t integrate data and systems throughout the organization, making it hard to be more efficient with budgets, resources, people and operations. For project marketing managers seeking an integrated solution for optimizing marketing operations, Unica offers a leading suite of enterprise marketing management software.

Learn more about project marketing solutions from Unica now.

Unica – leading software solutions for project marketing

Unica a global provider of enterprise marketing management solutions that can help optimize marketing processes throughout the organization. Unica helps you increase productivity and improve results by automating processes, improving communication and automatically turning insight into action. Unica integrates project marketing data and analytics throughout the organization, delivering greater insight about customers and comprehensive visibility into marketing operations, project status and campaign results. Unica’s marketing software is available on-demand and on-premise and is the choice of more than 800 companies worldwide.

End-to-end marketing solutions for more effective project execution and improved results

Unica helps increase the effectiveness of project marketing and optimizes operations by:

• Aligning goals and facilitating collaboration. Unica offers a central workspace for managing projects and collaborating with teams and agencies. By centralizing management of budgets, information, projects and creative assets, you can more easily ensure that project goals are aligned with organization objectives.
• Reducing waste and increasing re-use. Unica enables you to capture information from successful campaigns for re-use on other projects. Instead of starting from scratch with each new project, Unica enables you to re-use creative assets, product specs, coupon offers, promotional themes and information about event venues, production, branch locations and more.
• Tracking spending and budgets. Unica gives you the capabilities to manage and track expenditures in a way that meets your needs and the requirements of your accounting department. With greater visibility into how you are allocating budgets, you can optimize your marketing mix spending and respond more effectively to changing market conditions.

Learn more now about project marketing as well as Unica’s solutions for web site tracking, online marketing solutions, marketing automation software, marketing analytics and more.