Affinium Leads for Lead Management

Affinium Leads provides you with the ability to better manage the qualification, enrichment, distribution, maturation, and feedback loop on leads - all resulting in increased closure rates and improved marketing ROI.

With Affinium Leads, a core component of the market-leading Affinium Enterprise Marketing Management (EMM) suite, you can deliver better quality leads to the right people at the right time and have clear visibility into what happens next.

Affinium Leads is a complete end-to-end lead management solution with optional modules for:

Capturing, distributing, and delivering referral leads (Affinium Leads Referral™)
Task follow-up management and lead entry (Affinium Leads Contact™)

Key Benefits

Enhance Lead Quality and Conversion Rates
With Affinium Leads, you consolidate leads from multiple sources, cleanse and enrich the leads with internally and externally available data, and with sophisticated analytics, score the lead. The result is actionable, prioritised leads that have a much higher follow-up and closure rate.

Improve Lead Distribution
Affinium Leads lets you seamlessly automate lead routing based on easily defined business rules. These rules are highly flexible and can easily incorporate sophisticated analytics, capacity constraints, regional overlays, product group or segment hierarchies. Leads can be seamlessly assigned to channel partners, or to internal contact management, call center, or sales force automation systems.

Ensure Timely Lead Follow-Up
Affinium Leads lets you immediately alert staff that a new lead is waiting to ensure prompt action. Depending on business rules and user preferences, notifications are delivered to the best channel for each user: email, SFA, call center system, etc. Affinium Leads provides automated rules that provide managers with the ability to re-assign leads if a lead is not acted upon in a timely fashion.

Gather Valuable Feedback
Real time visibility into the disposition of leads and feedback on lead quality is offered in Affinium Leads. Marketers are able to report on accepted and rejected leads in order to re-assign quality leads for further action or refine future marketing programs and advertisements to deliver better leads.

Provide Actionable Analysis
An easy-to-use acceptance/rejection process provides marketers with immediate feedback on lead statuses and rejection reasons, ensuring that good leads don't get stale and that future marketing efforts target the right prospects. Armed with actionable knowledge about what messaging, offers, and channels are most effective at each stage in the sales process, you can positively affect both lead generation and maturation.

An Open, Flexible Environment
Like all modules in Unica's Affinium Suite, Affinium Leads is based on an open architecture that makes it easy for IT to implement and allows you to leverage your existing infrastructure and data.

Affinium Leads Referral
Affinium Leads Referral is an optional add-on module to Affinium Leads that enables the capture, distribution, and delivery of referral leads. By capturing, distributing, and delivering referral leads in real time, Affinium Leads Referral makes it easy to leverage internal intelligence obtained through sales and support processes. Referrals can be created with a single click, launching a process that facilitates collaboration between marketing and sales, and optimises cross-selling, retention, and relationship building opportunities.

Affinium Leads Contact
Affinium Leads Contact is a lead entry and management solution that allows marketers to track leads. Business users may define lead maturation flows to ensure timely follow-up is pursued.