Affinium Detect for Event-Based Marketing

Affinium Detect empowers you to achieve unprecedented success in increasing cross-sell, boosting customer retention, and maintaining and increasing customer satisfaction because it signals when customers are most likely to listen to new sales offers, or when they need a little extra support.

Affinium Detect, a core component of Unica's market-leading Affinium Enterprise Marketing Management (EMM) software suite, identifies significant customer behavioral changes, creates valid reasons to contact your customers, and provides your marketing and sales staff with consultative opportunities and opportune loss interventions.

Affinium Detect Offers:

Patented pattern detection
More than 70 pre-packaged event-based marketing triggers
More than 30 pre-packaged on-boarding triggers
More than 50 pre-packaged customer alerts
Support for fast and easy creation of customized business rules

Identify and Respond to Customer Events and Non-Events
Affinium Detect uses a patented event-detection engine that enables marketers to track the "state" of millions of customers concurrently as it relates to complex customer events, behaviour patterns, and trends that are nearly impossible to spot using traditional query tools. With Affinium Detect, you can understand individual behaviour patterns and detect significant changes, and respond to those changes quickly.

Strengthen Customer Relationships
Affinium Detect monitors customer behavioural patterns, and provides you with individualised intelligence, so you can determine when customers will be receptive to communication, and determine what they would like to hear about. Affinium Detect offers more than 70 pre-packaged event-based marketing triggers to enable organisations to rapidly deploy programs that measurably increase sales and customer loyalty.

Boost New Customer Profitability with Packaged On-Boarding Capabilities
With Affinium Detect, you have the tools needed to ensure new customers are actively using your products and services in a way that indicates they are satisfied. Affinium Detect's built-in on- boarding features deliver the functionality of a 24x7 detective, continuously sifting through customer data and seeking triggers that indicate a wrong product or service fit, a new product or service need, a defection threat, or new account fraud.

Achieve Competitive Differentiation through Customer Alerts
Affinium Detect's unique alert functionality allows customers to sign-up for alerts they want to receive, such as unusual activity pertaining to withdrawals, low balances, checks paid, or ATM transactions. This is a differentiated service that enables customers and your organization to quickly detect and be notified of uncharacteristic behaviours. Affinium Detect offers 50 pre-packaged alerts that easily integrate with any e-banking infrastructure.

An Open, Flexible Environment
Like all modules in Unica's Affinium Suite, Affinium Detect is based on an open architecture that makes it easy for IT to implement and allows you to leverage your existing infrastructure and data.