Cross-channel Analytics

Affinium Insight puts cross-channel customer visualization into the hands of all marketers, not just specialists, for more customer-centric decision-making and quicker response to marketing opportunities.

With dashboards, flexible visualizations and the ability to instantly act on new insights, Affinium Insight provides marketers with an easy, fast and intuitive way to analyze customers’ cross-channel behavior. A core component of Unica’s market leading EMM Suite, Affinium Insight democratizes critical customer insights for the entire marketing team, including segment, product, brand, and field marketers. Its unique capabilities overcome the ease of use, data access, and other barriers that previously restricted customer analysis to specialists.

Custom Dashboards
Affinium Insight gives individual marketers and analysts a starting dashboard customized to their needs. See your most recent campaigns, monitor key customer segments, or view customer activity by region with easy-to-understand visuals and charts. Drill anywhere, by clicking on a bar or a region on a map, to dig deeper into the data.

Marketing Specific Data Visualization
Affinium Insight provides a wealth of graphical data representations, all built for the specific needs of marketers. Analyze how customers respond to campaigns and use different channels in the buying process through path analysis. Explore data with 3D cityscapes, geographic heat maps, tabular in-line bar graphs and A/B comparative analysis. Drill in at any level and add metrics and attributes to uncover key insights, marketable segments, or new opportunities. Built for the needs of marketers, Affinium Insight lets you quickly see meaningful trends that help you improve your marketing results.

EasySets Make It Easy
Unique to Unica, Affinium Insight leverages Universal Data Interconnect (UDI) for access to cross-channel data no matter where it resides, whether centralized in a single datamart or spread across multiple sources. Using UDI and Affinium’s flexible flowchart paradigm, marketing analysts assemble the right set of data for each marketer into an EasySet, which automatically refreshes as needed. Marketers don’t get lost in data they don’t understand or need; you give them access to just the right set of data to support their analysis and measurement requirements.

Insight to Action
Only Affinium Insight offers direct integration with Unica’s market leading campaign management solution, Affinium Campaign. Once you find the customers or prospects to target, simply drag them to your “Selection” panel and you are ready to launch real-time, event-triggered or scheduled treatment strategies, or instantly initiate a one-shot campaign, using online or offline channels.