Online marketing solutions

As the Internet continues to grow as a site for commerce and source of information for consumers, marketers require more sophisticated online marketing solutions to keep pace with competitors. Online marketing solutions can help manage the tasks of tracking and analyzing customer behavior and campaign effectiveness, thus providing critical intelligence to deliver timely and targeted messages, as well as increasing Web traffic and conversions.

Yet while there are many online marketing solutions available to marketers today, far too many solutions inundate users with data but provide little help in understanding it or turning it into actionable information. For easy-to-use online marketing solutions that not only deliver the data you want but also the tools needed to act on it, consider the suite of online marketing software from Unica®.

Learn more about Unica’s online marketing solutions now.

Unica—complete end-to-end online marketing solutions

Unica’s enterprise marketing management (EMM) software is used by companies around the world to manage marketing complexity, automate processes, boost productivity, and grow revenue. As an integral part of its EMM offering, Unica’s online marketing solutions equip you with a competitive advantage by providing a complete toolset and methodology for using the Internet for marketing success. Unica’s online marketing solutions are built by marketers specifically for marketers—combining powerful capabilities with ease of use. With Unica, you can turn intelligence on customer behavior and marketing results into a competitive weapon, building your online marketing campaigns around accurate data and customer insight.

Solutions for all aspects of online marketing

Unica’s online marketing solutions provide tools to better manage online marketing from end to end. With Unica you can:

• Analyze more insightfully. Unica’s Web analytics software solutions give you greater insight into customer behavior and the paths that lead to sales and conversions as well as to bottlenecks and lost opportunities. Using powerful visualization tools and dashboards, you can ask and answer questions quickly, drilling down to investigate trends and better understand your customers.
• Plan more efficiently. With integrated marketing resource management solutions, you can easily plan and budget marketing activities, manage production, and design and track the status of all initiatives.
• Design more effectively. With enhanced visibility into all aspects of online marketing, you can design and produce your programs with strict quality control across disparate project teams and Internet marketing agencies.
• Execute more quickly. Roll out timely, relevant communications via any Internet channel including e-mail, paid search, advertising, SMS, and real-time personalization.
• Measure more accurately. Track all marketing programs and match them to the results they drive, and make improvements that will increase your competitiveness.

Learn more now about online marketing solutions, as well as Unica solutions for web marketing analytics and web site tracking, multichannel marketing, database marketing software, search analytics solutions, and other software for marketing.