Marketing solution

The business landscape for marketers has been changing rapidly in recent years. With the success of the Internet as a site for commerce and a source of information, consumers who are making buying decisions have more choices of vendors, more information about products and pricing, and more channels over which they receive messages. To successfully keep up with these developments, you need an interactive marketing solution that can help you reduce complexity and manage activities more efficiently. The right marketing solution can help you better understand and interpret customer behavior, centralize decision-making and customer interaction history, deliver more timely and relevant communication across all channels, and measure and report on your results. And your marketing solution should not only provide a wealth of data but also the tools to turn that data into actionable insight. When you’re seeking a solution built specifically for the needs of marketers, consider the enterprise marketing management solution from Unica®.

Learn more about a marketing solution from Unica now.

Unica delivers a leading enterprise marketing solution.

As a global provider of enterprise marketing management software, Unica offer a marketing solution that gives you the power and flexibility to excel and adapt in today’s changing marketing landscape. Unica’s software suite offers a marketing solution that can help you deliver a consistent brand experience across all channels, as well as manage the complexity of marketing operations to improve results and revenue. Unica is available as both on-premises and on-demand solution.

A comprehensive solution for integrating marketing operations

Unica’s marketing solution includes comprehensive software tools that can be deployed as single solutions or integrated to form a comprehensive solution. Unica software includes solutions for:

• Customer analytics. Unica provides cross-channel analytics with robust customer visualization technology that enable more customer-centric decision-making and deliver the ability to quickly turn insight into action.
• Event detection. Unica’s event-based marketing software gives you greater insight into customer behavior and needs, signaling you when customers are likely to listen to new sales offers or when they need extra support. With Unica, you can increase cross-sell opportunities, boost customer retention, and increase customer satisfaction.
• Campaign management. Unica provides a complete interaction and campaign management solution that offers a single interface for developing, optimizing, running, and evaluating all aspects of your marketing campaigns. With Unica, you can integrate scheduled campaigns, event-driven programs, and real-time dialogues to drive effective targeted interaction strategies for each customer.
• Interactive marketing. Unica offers the tools to successfully increase customer awareness, centralize decision-making, execute across channels, and integrate operations for more effective interactive marketing.
• Lead management. With Unica, you can better manage leads to deliver the right leads to the right people at the right time.
• Marketing resource management (MRM). Unica’s MRM software gives you a central platform for planning activities, managing budgets, supervising day-to-day production, tracking project status, and measuring performance.

Learn more about Unica’s marketing solution now, as well software for Internet marketing solutions, marketing campaign management, marketing management analytics, relationship marketing, web analytics tools and website tracking, and more.