Marketing campaign software

Marketing campaign management is more complex today than ever. The prevalence of the Internet in the life of consumers is leading marketers to abandon push marketing and adopt interactive marketing initiatives, requiring the integration of both online and offline channels, as well as inbound and outbound channels in the marketing campaign. Software to manage campaigns can help reduce complexity and increase results through closer awareness of customers, timelier and more targeted messaging, and consistency in brand messaging across all channels. But many marketing campaign software solutions are incomplete, making it harder to act on insight and make timely and accurate decisions. For superior marketing campaign software, many marketers today are turning to Unica®.

Learn more about marketing campaign software and Unica now.

Unica Campaign™ delivers superior marketing campaign software.

Part of Unica’s comprehensive enterprise marketing management software, Unica Campaign is a marketing campaign software solution that is both powerful and easy-to-use. Unica’s solution enables you to create, test, refine, deploy, and analyze multi-wave and cross-channel personalized communications. With Unica’s marketing campaign software you can:

• Consolidate management and interactions on a single platform. Unica software lets you develop, optimize, run, and evaluate all your customer interaction strategies from a single interface. 
• Maximize productivity. Unica marketing software helps you work more efficiently by providing an intuitive web interface, predefined reports, and logical packaging of functionality for a variety of user roles and responsibilities. 
• Increase accuracy and effectiveness. Complementary customer analytics and optimization tools enable you to identify, distinguish and reach your customers more effectively and efficiently. 
• Measure performance. Measure the effectiveness of your campaigns with detailed analysis from automated, built-in response tracking that can help refine current and future marketing campaigns.
• Get up and running quickly. Unica Campaign software is based on an open architecture that makes it simple to leverage existing solutions and data.

Achieve marketing objectives with software to manage your campaigns.

Unica marketing campaign software includes optional modules to address specific functionality:

• Campaign eMessage is a permission-based e-mail application that lets you create, preview, test, deploy, and track personalized e-mail communications. 
• Campaign Optimize helps you determine the optimal marketing strategy for each customer over time.
• Campaign Collaborate helps field marketers, channel partners, agents, and other users manage their own marketing campaigns or collaborate on corporate campaigns. 
• Campaign Interact delivers relevant messages to all real-time channels by evaluating the context of customer interaction and delivering the optimal marketing message.

Learn more now about marketing campaign software and Unica solutions for marketing optimization, search analytics, web tracking and website analytics, lead management software, marketing automation, and more.