Internet marketing software

Internet marketing software offers essential tools for companies seeking to increase online revenue. By providing sophisticated analysis about customer behavior and website effectiveness, Internet marketing software supplies the data that marketers need to refine their Internet presence, improve Web traffic, and convert more website visitors to customers. While the market offers many Internet marketing software solutions, many of these provide more data than most marketers know what to do with—and few tools to help interpret it. Without the analytic tools to convert data into actionable information, even the most powerful Internet marketing software holds little value for marketers. When you’re seeking a leading Internet marketing software solution designed specifically for marketers with easy-to-use analytic tools, Unica® has the answer.

Learn more about Unica’s Internet marketing software now.

Unica Internet marketing software—sophisticated analytics design for marketers

Unica offers a comprehensive enterprise marketing management (EMM) solution that includes Internet marketing software built to be used by marketers. Unica provides the data and insight to help you improve website design, refine content, enhance customer experience, and optimize the effectiveness of your Internet marketing initiatives. With easy-to-use analytical tools, you can ask the questions and get the answers that will help you drive more traffic to your site, engage visitors more effectively, increase conversions, and build more loyal relationships. With editions for enterprise customers and for small- to medium-sized business, Unica’s Internet marketing software is some of the most frequently used software on the market today.

Software tools to optimize your Internet presence and marketing campaigns

Unica Internet marketing software provides the tools you need to:

• Optimize customer acquisition by comparing paid and organic search for managing SEO and bids on keywords, using A/B tests to design more effective ads and landing pages, ranking campaigns by ROI from online and offline conversions, and segmenting post-click behavior in real time with industry-leading Drill Anywhere and Trend Anything™ capabilities.
• Maximize conversions and engage visitors more closely by exploring clickstream/path data to discover insights into visitor behavior, capturing conversions and revenues across online and offline channels, optimizing online persuasion processes, and solving site bottlenecks by slicing-and-dicing historical behavior in real time.
• Optimize site content and navigation by visualizing top paths leading to conversions and revenue, typical paths to site bottlenecks, heat maps of click behavior, and more.

Learn more now about Internet marketing software and other Unica marketing solutions for cross channel marketing, marketing campaign management, online marketing tools, web tracking software, and more.