Interaction management

Dramatic changes in the marketing landscape have brought a lot of complexity to interaction management. Customers are turning more frequently to the Internet and other inbound channels for product information and purchases. Old channels are fading and new ones are emerging. Customers may move across several channels in the process of a single buying decision—and so marketers must be able to manage cross-channel interactions just as seamlessly. Effective interaction management requires robust and innovative software solutions that can help marketers track and optimize interaction with each individual customer. When marketers around the world seek a leading interaction management solution, they turn to Unica®.

Learn more about interaction management and Unica now.

Unica—leading interaction management software

Unica provides a leading enterprise marketing management software suite that is the choice of more than 800 companies on five continents. Unica’s innovative solutions enable you to reduce the complexity of interaction management while improving communication with customers and prospects, delivering a consistent brand message across all channels, and achieving greater results. Unica Interact™, a component of Unica’s software suite, provides a comprehensive campaign and interaction management solution for creating, testing, optimizing, deploying, and analyzing personalized communications across multiple channels. With Unica you can:

• Make every interaction count. Unica helps you determine the best interaction strategy for each customer, using analytics to consider both the current context of the interaction and historical data about the customer, offers, channels, dates, and promotions. 
• Centralize and automate customer decision-making. Unica Interact provides a single interface for all interaction management activities and helps you develop, optimize, run, and evaluate all your customers’ interaction strategies.
• Maximize productivity. With an intuitive web interface, simplified interaction strategy development capabilities, and a library of predefined reports, Unica Interact helps you reach your objectives faster—and increase your productivity.

A suite of marketing management solutions for improved customer interaction

Unica campaign management solution provides several optional modules for improved interaction management:

• Campaign Campaign™ is a complete campaign management solution that allows you to create, test, optimize, deploy, and analyze multi-wave, multi-channel personalized communications.
• Campaign Optimize™ helps you determine the optimal marketing strategy for each customer over time.
• Campaign eMessage™ is a real-time, permission-based email marketing software solution that lets you create, preview, test, deploy, and track personalized e-mail communications.
• Campaign Collaborate™ helps field marketers, channel partners, agents, and other users manage their own marketing campaigns or collaborate on corporate campaigns.

Learn more now about interaction management, as well as Unica’s solutions for Internet marketing software, lead management software, marketing tracking software, MRM software, and other software for marketing.