Explore The Interactive Marketing eBook: It's All About the Journey  <a href="http://www.theinteractivemarketingjourney.com">Learn more</a> Learn how Unica helps over 1500 companes turn their passion for marketing into business success. <a href="http://unica.com/resources/analyst-reports.htm">Learn more</a>

Through its Unica offerings, IBM provides innovative marketing solutions that turn your passion for marketing into business success. Our unique interactive marketing approach incorporates customer and web analytics, centralized decisioning, cross channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica.

 

 
IBM Unica is the recognized leader in marketing software solutions. IBM Unica provides enterprise marketing management (EMM) and web analytics software for the worlds largest companies across a variety of industries. IBM Unica's online marketing tool streamlines the entire marketing process for brand marketing, relationship marketing, interactive marketing and marketing operations. Offered on premise or on demand, IBM Unica delivers key EMM capabilities including: web analytics and customer analytics, email marketing, lead management, event-based marketing, cross-channel marketing, marketing campaign management, predictive modeling, inbound marketing, and marketing resource management. IBM Unica’s online marketing products uniquely provides a marketing system of record that enables marketers to easily manage marketing assets and information, rapidly assemble online and offline campaign components, and online marketing software to track marketing performance.
© Copyright IBM Corporation 2011. All rights reserved.
Privacy Policy
Legal
Site Map