eMarketing

While the Internet holds significant potential and promise for marketers, eMarketing is a tremendously complex task and requires sophisticated tools to achieve success. One of the keys to eMarketing effectiveness is your ability to track and understand customer behavior and to use that knowledge to deliver timely and relevant messages. You also need tools to manage the various aspects of your eMarketing campaigns, to measure their performance and coordinate activities with offline initiatives as well. There are plenty of eMarketing software solutions available to you, but most will deliver more information than you know what to do with—and few tools to help you convert that data into actionable intelligence. When you want an eMarketing solution designed specifically for marketers that delivers both accurate analysis and actionable information, consider the eMarketing suite from Unica®.

Learn more about eMarketing and Unica now.

Unica—comprehensive eMarketing software solutions

Unica is a global provider of enterprise marketing management software (EMM software) that includes a suite of eMarketing tools built for the needs of marketers. Unica’s solution gives you easy-to-use tools to help you analyze your customers’ behavior and understand why they buy or why they don’t, as well as the means to communicate across multiple channels and measure the results. With Unica eMarketing solutions, you can optimize campaigns, improve your customers’ online experience, increase your competitiveness, and drive greater revenue.

Tools to manage and optimize all aspects of eMarketing

Unica’s eMarketing software gives you an end-to-end solution for eMarketing success. With Unica you can:

• Analyze customer behavior and eMarketing effectiveness. With Unica’s powerful web analytics tool, you can use a variety of visual tools and dashboards to monitor key performance indicators, research trends, drill down on data, and slice-and-dice information to quickly get answers to your questions.
• Plan multichannel campaigns. Unica’s marketing resource management software provides tools that not only reduce the complexity of managing campaigns but also help you efficiently plan and budget activities, manage design and production, and track the status of all projects. With Unica, you can coordinate all marketing activities with a single solution, helping to improve productivity and make decisions with greater speed.
• Create programs and initiatives. Unica helps you bring strict quality control to all your projects, enabling the management of disparate teams and marketing agencies to ensure consistency of brand and message.
• Deliver timely, relevant communication. Unica’s marketing tools help you communicate effectively with customers via all channels, including advertising, paid search, SMS, e-mail, and real-time personalization.
• Measure performance and refine your efforts. With the ability to accurately track the success of your campaigns, you can make incremental closed-loop improvements that will optimize results and improve competitiveness.

Learn more now about eMarketing as well as Unica solutions for cross channel marketing, project marketing, marketing automation, web analytics, and more.