Yuchun Lee

Yuchun Lee, formerly founder and CEO at Unica, is vice president and general manager of IBM’s Enterprise Marketing Management Group, which consists of the combined Coremetrics and Unica businesses. Prior to Unica, Lee held senior-level positions with Digital Equipment Corporation and MIT’s Lincoln and Media Labs. A world-renowned expert on marketing technology, Lee serves on the Direct Marketing Association's board of directors. A born entrepreneur who started his first software company in high school, Lee is also a former member of the famed MIT blackjack team, "loosely" depicted on the big screen in the film "21."