Air France KLM selects Unica to Power Integrated Cross-Channel Marketing Initiatives

Waltham, MAand Paris – February 7, 2011 – Unica an IBM Company and arecognized leader in marketing software solutions, today announced that Air France KLM, the world's premier airline group by turnover, has selected Unica´s interactive marketing solutions to create a marketing platform to centrally manage all of its client communications across email, website, and other key marketing channels.

“Air France KLM is constantly seeking ways to optimize and improve customer experience across our different marketing channels; and when customers visit our website, it’s more important than ever that we’re able to engage them with more targeted and relevant personalized messages,” said Tanguy Favennec, Manager eCRM - Internet Marketing, Air France. “Unica’s capabilities for cross-channel marketing will enable us to accomplish our goal of enhancing customer satisfaction.”

Air France KLM will deploy Unica’s award-winning campaign management, real time marketing and email delivery solutions, providing the industry leader with a single centralized Interactive Marketing platform. Unica’s technology will be integrated into Air France KLM’s complex service-oriented architecture (SOA) environment. With Unica, Air France KLM will be able to manage service and marketing messages in a consistent and integrated way, leveraging these messages with personalized inbound marketing offers.

“Unica’s product flexibility was a key differentiator for Air France KLM,” said Freek Van Essen, Director Database Marketing & Communications, Air France KLM. “Their solutions allow for seamless integration not only with our disparate flight information systems, but also our various channels, such as website, email, digital print and call center.”

“The airline industry is under increased pressure to deliver great service to its many millions of customers and effective customer communication is tantamount to great service,” said Chris Manton Jones, Vice President and Managing Director, International Operations, Unica. “Unica enables Air France KLM to enhance its customer satisfaction with real-time personalized communication—from before the customer even books a flight through after the customer lands.”

About Unica

Unica, an IBM Company, is a recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and cloud-based marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2011 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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