Salmat Joins Forces with Unica to Offer EMM Technology to Australian-Based Enterprises

Sydney, NSW - May 25, 2005 - A leading database marketing enterprise, Salmat Data Solutions, is today announcing the launch of a strategic alliance with Unica Corporation to offer Unica's Affinium Suite of products on an Application Services Provider (ASP) model. Through this alliance, Salmat expects its clients to achieve even greater database marketing effectiveness at lower cost.

Salmat Data Solutions' proven and trusted data transformation and segmentation technology developed over the last 15 years forms the basis of this new offering. Add this new layer of Unica technology and the result is customer analysis, campaign design, demand generation, strategic planning and marketing resource management as never seen before in Australia.

In essence, marketers now have the ability to plan, manage and measure the performance and profitability of their marketing from their desktops.

Joint Managing Director of Salmat Limited, Peter Mattick, explains why Salmat chose to partner with Unica: "We chose Unica for its exciting, visionary leadership and best-of-breed, proven technology."

By offering an ASP model, Salmat clients can avoid any heavy capital outlay and leverage a highly scalable solution. Organisations can also avoid the longer lead times it sometimes takes to get a customer database up and running and simply pay as they go. Regardless of their scale, all companies now have equal access to a leading global direct marketing technology.

General Manager of Salmat Data Solutions, Karen Dennis, says: "Some of our clients were telling us that traditional database marketing platforms were too expensive and inflexible and that the data were too inaccessible to users. Through Affinium, we provide an option for existing customer and prospect information to be fully utilised and marketing resources to be better aligned with customer needs, long-term value and campaign results. In essence, strategic and tactical marketing decisions can be made more quickly and without the guesswork."

Today's obstacles to marketers for connecting with customers and growing relationships have never been more widespread: changing technologies, managing rules and preferences around customer contact, a larger numbers of concurrent campaigns, co-ordination across multiple channels, shrinking budgets and resources, increased corporate accountability, and other challenges.

To counteract these obstacles, the Salmat/Unica Enterprise Marketing Management (EMM) model systematically links all facets of marketing and campaign activity.

Salmat's Karen Dennis says: "We pursued this product to help our clients move from being product-driven to being customer-driven."

"Our research indicated that EMM was the largest, growing marketing opportunity. We are thrilled to be involved so early in the technology adoption cycle, particularly with a global leader in EMM. Unica already has approximately 300 customers globally."

EMM helps drive powerful, high-performance marketing across all channels. Gartner, Inc., a leading provider of research and analysis on the global IT industry, says: "As the role of marketing shifts towards enabling the customer-centric enterprise, EMM will become increasingly important for firms that want to become market leaders." [Gartner Group: Redefine Marketing Processes to Drive Customer Centricity, July 2004]

Karen Dennis explains why the Salmat/Unica offer is a better way of managing campaigns: "Unica's Affinium is web-enabled so Salmat can cleanse, enhance and host the data, so whether clients are business to business or business to consumer, they gain full visibility and control of their marketing from their own desktops."

About Salmat Data Solutions
A leading database marketing company, Salmat Data Solutions provides strategic marketing, consulting, business intelligence and analytics, data products and marketing services processing to the Australian marketplace. Salmat helps organisations improve marketing results by managing and using existing data to implement ideas and strategy.

About Salmat Limited
Salmat Limited commenced operations in 1979 and has grown to become the only truly integrated, one-stop customer communications solution for large-scale Australian businesses. From initial targeting and marketing, through the sales process, to post-sales customer care, Salmat is an end-to-end customer interaction service. Salmat's multiple divisions span inbound/outbound call centres and fulfilment, document printing, inserting, plastic wrapping and postal lodgement, letterbox distribution and market research, and data solutions. http://www.salmat.com.au/

About Unica
Unica Corporation is a leading global provider of enterprise marketing management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and our Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. Approximately 300 companies in a wide range of industries use Affinium to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business. Our customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Debitel, Halifax Bank of Scotland, Lands' End, Nordstrom, Reader's Digest, Scotiabank, Vodafone and Wanadoo. We have offices across the United States including our corporate headquarters in Waltham, Massachusetts, as well in the United Kingdom, France, and Singapore. For more information, call 781-839-8000 or visit www.unica.com.

Karen Dennis
General Manager
Salmat Data Solutions
(02) 9928 6500
karen.dennis@salmat.com.au